A home improvement videos website has an advertising-supported revenue model. Videos begin
with a sponsor's advertisement. The task is to administer a test on the home page to determine
which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
A
An A/B test was conducted to test different variations of copy on the homepage. During the analysis
of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that
the most effective copy is displayed to the right audience?
C
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard.
The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
C
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of
form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form
submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will
immediately roll out these changes across all of their newsletter sign-up forms without additional
testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A
newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-
ups by 10%.
How could this hypothesis be improved?
A
A marketer has a number of alternative image assets available and they would like to use machine
learning to decide the most appropriate image to deliver to each individual visitor, based on real-
time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
C
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am
on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity
starts and ends automatically?
B
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live
two weeks ago. What is the most probable reason for the warning message?
A
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help
the user feel more confident to complete an application. The mam KPI of the test is application
completions.
Which hypothesis matches the request?
B
A large bank would like to test different Call To Action Buttons on their email. Which composer
should they use to execute the test?
A
A media company would like to create activities that value pages based on page type. The home
page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
A