CIW 1d0-623 practice test

Social Media Strategist Exam


Question 1

The developers of a point-of-sale retail transaction software has a system error in their Web server.
Users of the system were unable to upload data through their remote data entry service. The
customer quickly grew angry about the situation and began posting negative comments on several
popular social media sites and company's public message board. The company is in the response
stage of managing the crisis. What should they do?

  • A. Post responses to the messages, explaining the problem and when it will be resolved.
  • B. Remove all postings from their message board and publicly deny the error on the popular social media sites.
  • C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
  • D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
Answer:

A

Discussions

Question 2

Erin has been assigned to grow the social media community for a health care provider association
She wants to include open job postings and mentoring sections in the community to help people
network What types of risks will she need to address as she develops the strategy for these
community areas?

  • A. Damage to reputation and legal issues.
  • B. Regulatory compliance and privacy violations
  • C. Cybercrime and financial loss
  • D. Theft of intellectual property and corporate identity
Answer:

B

Discussions

Question 3

Sarah works for a company that sells professional-wear clothing for women both online and in select
retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the
following should she have completed first?

  • A. Development of a persona.
  • B. A social media audit and a list of social media goals.
  • C. Analysis of current user demographic segmentation.
  • D. A social media audit.
Answer:

B

Discussions

Question 4

A company noticed a recent spike in online posting about of their products. In response, they
increased the amount of paid advertising for that particular product. However, sales of the product
dropped by 75% in the next 3 months. Which big data value component was missing from the
analysis about the spike?

  • A. Choice the company used an inadequate data analysis system
  • B. Confidence the combined data had insufficient certainty.
  • C. Complexity, data from multiple sources was poorly matched and imprecise.
  • D. Context; most if the posts were complaints about product performance.
Answer:

D

Discussions

Question 5

Why is it important for an organization to use the same name, username and e-mail address across
multiple social media platforms?

  • A. It creates a social character that is engaging the community.
  • B. So that followers from one platform will automatically become followers on another platform.
  • C. So that others can manage the accounts when someone leaves.
  • D. It improves brand recognition.
Answer:

D

Discussions

Question 6

Which organization is likely to experience the highest impact of implementing an aggressive social
media marketing campaign?

  • A. A large financial services company providing payroll processing
  • B. A car manufacturer that makes trucks, sedans and hybrids
  • C. A political campaign for mayor of a large city
  • D. A circus performance troupe that travels the country
Answer:

A

Discussions

Question 7

A startup business is designing fabric patterns for the home fashion industry What kind of platforms
will best meet the business' social media marketing needs?

  • A. Photo oriented sites, such as Instagram or Pinterest
  • B. Microblogging sites, such as Twitter.
  • C. Content sharing sites, such as Facebook or MySpace.
  • D. Professional networking sites, such as Linkedin
Answer:

A

Discussions

Question 8

The author, graphic designer and publisher of a series of graphic novels will be making appearances
to sign their work at a major fan conference What would be the best strategy to attract the largest
number of customers to the signing?

  • A. Share videos of previous signings on YouTube.
  • B. Schedule an event on Facebook.
  • C. Update their biographies on Linkedin
  • D. Post images from the novels to Pinterest
Answer:

A

Discussions

Question 9

Stuart is the social media risk manager for an international drone enthusiasts association. He has
noticed various chapters around the world using images and copyrighted materials. What should
Stuart do to ensure the associations social media sites are in compliance with the various legal
regulations internationally?

  • A. Require users to accept a terms-of-use license and privacy policy before they can post any content
  • B. mail the users and request they show permission they are allowed to use the materials.
  • C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
  • D. File a lawsuit against the users for posting copyrighted materials on his site.
Answer:

A

Discussions

Question 10

A company specialization in Europe river cruises wants to expand its business to ocean cruises. It has
a growing base of followers on popular social media platforms. Which social media tool can they use
to attract new followers who are interested in ocean cruising?

  • A. Banner advertising
  • B. Organic advertising
  • C. Paid advertising
  • D. Viral advertising
Answer:

B

Discussions
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